{"id":9020,"date":"2026-03-24T17:47:15","date_gmt":"2026-03-24T10:47:15","guid":{"rendered":"https:\/\/portalutama.net\/index.php\/2026\/03\/24\/tere-liye-kembali-sentil-koperasi-merah-putih-lu-kira-jualan-semudah-memaksa-orang-makan-mbg\/"},"modified":"2026-03-24T17:47:15","modified_gmt":"2026-03-24T10:47:15","slug":"tere-liye-kembali-sentil-koperasi-merah-putih-lu-kira-jualan-semudah-memaksa-orang-makan-mbg","status":"publish","type":"post","link":"https:\/\/portalutama.net\/index.php\/2026\/03\/24\/tere-liye-kembali-sentil-koperasi-merah-putih-lu-kira-jualan-semudah-memaksa-orang-makan-mbg\/","title":{"rendered":"Tere Liye Kembali Sentil Koperasi Merah Putih: Lu Kira Jualan Semudah Memaksa Orang Makan MBG?"},"content":{"rendered":" \r\n<br><img decoding=\"async\" src=\"https:\/\/fajar.co.id\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp\" \/><br><div>\n\t\t\t\n<p class=\"wp-block-paragraph\">PORTALUTAMA.NET, \u200bJAKARTA \u2013 Penulis kondang sekaligus alumnus Fakultas Ekonomi Universitas Indonesia (FEUI), Tere Liye, kembali melontarkan kritik pedas terhadap ambisi pemerintah dalam mengelola Koperasi Merah Putih (KMP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam sebuah pernyataan terbuka di akun media sosialnya, penulis novel &#8220;Teruslah Bodoh Jangan Pintar&#8221; ini menyoroti model bisnis KMP yang dianggapnya tidak masuk akal dan berisiko membuang anggaran triliunan rupiah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bTere Liye menyoroti kontras tajam antara besarnya ambisi dengan realitas di lapangan. Menurutnya, Indonesia adalah satu-satunya negara yang berani membuka 80.000 cabang sekaligus tanpa Feasibility Study (FS) yang jelas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b&#8221;Kamu kira gampang? Hanya di Indonesia, model bisnis belum jelas, FS nggak ada, langsung hajar blas buka 80.000 cabang. Menggelontorkan triliunan, beli puluhan ribu mobil pick-up dari India. Ini sangat mengkhawatirkan,&#8221; ujar Tere Liye, dikutip Selasa (24\/3\/2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bProyek &#8220;Halu&#8221; di Tengah Sepinya Pembeli<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bSebagai bukti, Tere Liye menunjuk salah satu unit percontohan KMP di lokasi strategis, Blok M Hub, yang diresmikan Juli 2025 lalu. Namun, setelah sembilan bulan beroperasi, hasilnya jauh dari kata memuaskan.<br\/>\u200bOkupansi Rendah: Pengunjung hanya berkisar 30 orang per hari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Tere Liye, KMP biaya operasionalnya jauh lebih besar daripada pemasukan alias tekor. &#8220;Kalau ramai, itu biasanya karena ada pejabat datang bawa staf. Begitu mereka pulang, ya sepi lagi,&#8221; sindirnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bMenurut Tere Liye, pemerintah keliru menyamakan program KMP dengan program Makan Bergizi Gratis (MBG).<\/p>\n<center\/>\t        \n\n\n\t\t\t<!-- .entry-footer -->\n\t\t<\/div>\r\n<br>\r\n<br><a href=\"https:\/\/fajar.co.id\/2026\/03\/24\/tere-liye-kembali-sentil-koperasi-merah-putih-lu-kira-jualan-semudah-memaksa-orang-makan-mbg\/\">Source link <\/a>","protected":false},"excerpt":{"rendered":"<p>PORTALUTAMA.NET, \u200bJAKARTA \u2013 Penulis kondang sekaligus alumnus Fakultas Ekonomi Universitas Indonesia (FEUI), Tere Liye, kembali melontarkan kritik pedas terhadap ambisi<\/p>\n","protected":false},"author":2,"featured_media":9021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-150x150.webp","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-300x200.webp","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-768x512.webp","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-1024x683.webp","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp.webp","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp.webp","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-392x272.webp","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-390x205.webp","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-130x90.webp","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-800x445.webp","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-150x150.webp","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-1200x600.webp"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PORTALUTAMA.NET, \u200bJAKARTA \u2013 Penulis kondang sekaligus alumnus Fakultas Ekonomi Universitas Indonesia (FEUI), Tere Liye, kembali melontarkan kritik pedas terhadap ambisi","magazineBlocksPostCategories":["News"],"magazine_blocks_featured_image_url":{"full":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp.webp",1200,800,false],"medium":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-300x200.webp",300,200,true],"thumbnail":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/03\/FB_IMG_1774348146052.webp-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/portalutama.net\/index.php\/category\/news\/\" rel=\"category tag\">News<\/a>","_links":{"self":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/9020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/comments?post=9020"}],"version-history":[{"count":0,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/9020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media\/9021"}],"wp:attachment":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media?parent=9020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/categories?post=9020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/tags?post=9020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}