{"id":22562,"date":"2026-08-03T06:51:39","date_gmt":"2026-08-02T23:51:39","guid":{"rendered":"https:\/\/portalutama.net\/index.php\/2026\/08\/03\/pajak-marketplace-mulai-berlaku-pelaku-umkm-merana-terhimpit-potongan-hingga-terpaksa-phk\/"},"modified":"2026-08-03T06:51:39","modified_gmt":"2026-08-02T23:51:39","slug":"pajak-marketplace-mulai-berlaku-pelaku-umkm-merana-terhimpit-potongan-hingga-terpaksa-phk","status":"publish","type":"post","link":"https:\/\/portalutama.net\/index.php\/2026\/08\/03\/pajak-marketplace-mulai-berlaku-pelaku-umkm-merana-terhimpit-potongan-hingga-terpaksa-phk\/","title":{"rendered":"Pajak Marketplace Mulai Berlaku, Pelaku UMKM Merana: Terhimpit Potongan hingga Terpaksa PHK"},"content":{"rendered":" \r\n<br><img decoding=\"async\" src=\"https:\/\/fajar.co.id\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp\" \/><br><div>\n\t\t\t\n<p class=\"wp-block-paragraph\"><strong>PORTALUTAMA.NET, JAKARTA<\/strong> \u2014 Kebijakan pemungutan Pajak Penghasilan (PPh) Pasal 22 sebesar 0,5% oleh <em>marketplace<\/em> resmi berlaku per 1 Agustus 2026. Di tengah lesunya daya beli masyarakat, kebijakan ini menuai jeritan dari para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang merasa kian terhimpit tambahan beban biaya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kebijakan yang merupakan turunan dari Peraturan Menteri Keuangan (PMK) Nomor 37 Tahun 2025 ini menunjuk platform <em>e-commerce<\/em> untuk memungut pajak secara langsung dari pedagang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Potongan Membengkak hingga 30 Persen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yudhi Prasetyo, pengusaha UMKM produk wewangian yang telah berjualan <em>online<\/em> hampir satu dekade, menyebut momentum penerapan kebijakan ini sangat tidak tepat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Yudhi, sebelum ada pajak ini pun para penjual sudah dibebani berbagai potongan platform, mulai dari biaya administrasi, layanan, hingga promosi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Awalnya kami berharap total potongan berada di kisaran 15%\u201318%. Namun dengan akumulasi biaya platform ditambah pajak baru ini, total potongan yang kami tanggung sekarang membengkak jadi 24% hingga 30%,&#8221; ungkap Yudhi dikutip dari laman Kontan, Minggu (2\/8\/2026).<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pilihan untuk berpindah dari <em>marketplace<\/em> ke situs web mandiri pun dinilai mustahil karena besarnya biaya investasi dan kebutuhan mendatangkan <em>traffic<\/em> pengunjung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dampak Berantai: Harga Naik hingga Efisiensi Karyawan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tekanan biaya yang membesar dan persoalan pencairan dana (<em>cash flow<\/em>) yang tertahan di <em>marketplace<\/em> mulai memakan korban pada operasional usaha:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lonjakan Harga Jual:<\/strong> Salah satu produk parfum miliknya yang semula dijual Rp175.000 terpaksa dinaikkan bertahap menjadi Rp300.000 demi menutupi beban operasional.<\/li>\n\n\n\n<li><strong>Margin Tergerus:<\/strong> Guna menjaga konsumen tidak kabur di tengah lemahnya daya beli, Yudhi memilih menahan kenaikan harga lebih lanjut walau harus mengorbankan margin keuntungan.<\/li>\n\n\n\n<li><strong>PHK Tenaga Kerja:<\/strong> Demi bertahan hidup dari ancaman bangkrut, perusahaannya terpaksa memangkas tujuh orang karyawan.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Ini bentuk penyesuaian. Kalau tidak, kita terhimpit dan perusahaannya malah bisa bangkrut. Kebijakan pemerintah hari ini benar-benar tidak pro kepada kita. Selama 15 tahun berusaha, tahun ini adalah yang terberat,&#8221; tegasnya.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Selain masalah beban biaya, Yudhi juga membeberkan masih minimnya sosialisasi dari pemerintah. Banyak pedagang kecil bingung dan takut memperbarui data identitas karena khawatir dananya tertahan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poin Kunci PMK Nomor 37 Tahun 2025<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direktorat Jenderal Pajak (DJP) menegaskan bahwa aturan ini bukan jenis pajak baru, melainkan penyesuaian mekanisme pemungutan demi kesetaraan (<em>level playing field<\/em>) dan kepatuhan administrasi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Parameter<\/strong><\/td><td><strong>Ketentuan Pajak Marketplace<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Besaran Tarif<\/strong><\/td><td><strong>0,5%<\/strong> dari peredaran bruto (tidak termasuk PPN &amp; PPnBM).<\/td><\/tr><tr><td><strong>Batas Omzet Bebas Pajak<\/strong><\/td><td>Pedagang Orang Pribadi dengan omzet <strong>di bawah Rp500 juta\/tahun<\/strong> bebas pungut (wajib menyerahkan Surat Statement Omzet\/SKB).<\/td><\/tr><tr><td><strong>Target Pemungutan<\/strong><\/td><td>Pedagang dengan omzet <strong>di atas Rp500 juta\/tahun<\/strong>.<\/td><\/tr><tr><td><strong>Pengecualian Lainya<\/strong><\/td><td>Penjualan pulsa\/kartu perdana, jasa angkutan aplikasi, serta transaksi emas &amp; tanah\/bangunan.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(Arya\/Fajar)<\/p>\n\t        \n\n\n\t\t\t<!-- .entry-footer -->\n\t\t<\/div>\r\n<br>\r\n<br><a href=\"https:\/\/fajar.co.id\/2026\/08\/02\/pajak-marketplace-mulai-berlaku-pelaku-umkm-merana-terhimpit-potongan-hingga-terpaksa-phk\/\">Source link <\/a>","protected":false},"excerpt":{"rendered":"<p>PORTALUTAMA.NET, JAKARTA \u2014 Kebijakan pemungutan Pajak Penghasilan (PPh) Pasal 22 sebesar 0,5% oleh marketplace resmi berlaku per 1 Agustus 2026.<\/p>\n","protected":false},"author":2,"featured_media":19455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-22562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-300x161.webp","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-768x412.webp","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-1024x549.webp","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-392x272.webp","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-390x205.webp","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-130x90.webp","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-800x445.webp","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-1200x600.webp"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PORTALUTAMA.NET, JAKARTA \u2014 Kebijakan pemungutan Pajak Penghasilan (PPh) Pasal 22 sebesar 0,5% oleh marketplace resmi berlaku per 1 Agustus 2026.","magazineBlocksPostCategories":["News"],"magazine_blocks_featured_image_url":{"full":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp",1200,643,false],"medium":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-300x161.webp",300,161,true],"thumbnail":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/portalutama.net\/index.php\/category\/news\/\" rel=\"category tag\">News<\/a>","_links":{"self":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/22562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/comments?post=22562"}],"version-history":[{"count":0,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/22562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media\/19455"}],"wp:attachment":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media?parent=22562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/categories?post=22562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/tags?post=22562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}