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PT Multi Citra Rasa (Rasa Group) melakukan penetrasi bisnis di pasar generasi milenial atau Gen Z. Sebab, tren gaya hidup Gen Z yang gemar mengonsumsi kopi dinilai bisa menjadi salah satu alternatif pasar untuk menghadapi dinamika ekonomi, dan geopolitik global.<\/p>\n
CEO Rasa Group Sherley Ruslie mengatakan, kondisi yang mempengaruhi makro ekonomi mendorong Rasa Group untuk mencari strategi agar tetap mencatat pertumbuhan positif.<\/p>\n
\u201cIndonesia, karena\u00a0coffe shop\u00a0<\/i>atau\u00a0coffe trend\u00a0<\/i>ini adalah Gen Z. Ini\u00a0lifestyle, it\u2019s all about lifestyle and technology<\/i>. Jadi kami berusaha mengisi\u00a0market<\/i>\u00a0itu,\u201d kata Sherley di House of Rasa, PIK 2, Tangerang, beberapa waktu yang lalu.<\/p>\n
Selanjutnya, kata Sherley, pihaknya pun akan memperluas pasar ekspor ke wilayah yang dinilai memiliki peluang. Semisal, Tiongkok, Timur Tengah, dan berbagai negara strategis lainnya di Asia, dan global.<\/p>\n
Rasa Group, kata Sherley, sudah mengekspor ke sejumlah negara di Asia Tenggara. Beberapa di antaranya Brunei, Thailand, dan Kamboja yang menjadi destinasi ekspor Rasa Group dalam 2 tahun terakhir.<\/p>\n
\u201cKami mengekspor produk-produk dengan\u00a0brand\u00a0<\/i>kami. Jadi kami bukan mengekspor komoditas,\u201d ujar Sherley.<\/p>\n
Hingga akhir 2026, kata Sherley, Rasa Group optimistis mampu mencetak pertumbuhan dobel digit. Keyakinan itu, semakin kuat dengan kehadiran House of Rasa sebagai pusat inovasi dan kolaborasi yang dirancang sebagai tempat pengembangan ide, edukasi, serta riset.<\/p>\n
\u201cKami membawa misi itu bukan hanya profitabilitas, tapi membentuk ekosistem F&B yang kuat di Indonesia, dan juga pasar internasional,\u201d ujar Sherley.<\/p>\n
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PT Multi Citra Rasa (Rasa Group) melakukan penetrasi bisnis di pasar generasi milenial atau Gen Z. Sebab, tren gaya hidup<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,13],"tags":[],"class_list":["post-21164","post","type-post","status-publish","format-standard","hentry","category-business","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PT Multi Citra Rasa (Rasa Group) melakukan penetrasi bisnis di pasar generasi milenial atau Gen Z. Sebab, tren gaya hidup","magazineBlocksPostCategories":["Business","News"],"magazine_blocks_featured_image_url":{"full":false,"medium":false,"thumbnail":false},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"Business<\/a> News<\/a>","_links":{"self":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/21164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/comments?post=21164"}],"version-history":[{"count":0,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/21164\/revisions"}],"wp:attachment":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media?parent=21164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/categories?post=21164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/tags?post=21164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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