Asosiasi Perusahaan Public Relations Indonesia (APPRI) menyampaikan bahwa anggaran komunikasi biasanya dibagi 2 bagian. Pertama biaya untuk menjalankan program. Kedua, biaya untuk evaluasi hasilnya. Anggaran untuk evaluasi setelah program selesai masih relatif kecil, hanya sekitar 5-30% dari total anggaran komunikasi.<\/p>\n
Dana ini sering lebih difokuskan untuk kebutuhan eksternal, terutama untuk mengantisipasi krisis. Sebagian besar organisasi menggunakan anggaran evaluasi untuk media monitoring dan social listening, yang dilakukan 90% responden.<\/p>\n
![\"\"](\"https:\/\/the-iconomics.storage.googleapis.com\/wp-content\/uploads\/2026\/07\/08121801\/Anggaran_Komunikasi_TheIconomics.jpg\")
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APPRI melakukan studi kepada 24 responden dari Perusahaan yang mewakili 19 sektor utama, yakni chemicals, health, life sciences, authomotive, banking, insurance, manufacturing, utilities, energy, retail, natural resources, travel, public services, aerospace & defence, software & platform, communication & media, beauty & lifestyle,<\/em>\u00a0dan\u00a0hospitality<\/em>. Metode pengambilan data dengan format multi-respons disebarkan mulai 28 November hingga 20 Desember 2025. Wawancara lanjutan dilakukan kepada 4 responden terpilih, masing-masing dari lembaga pemerintah, badan dunia, sektor swasta dan BUMN pada 11 hingg 24 Februari 2026.<\/p>\n <\/p><\/div>\n Asosiasi Perusahaan Public Relations Indonesia (APPRI) menyampaikan bahwa anggaran komunikasi biasanya dibagi 2 bagian. Pertama biaya untuk menjalankan program. Kedua,<\/p>\n","protected":false},"author":2,"featured_media":20075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,13],"tags":[],"class_list":["post-20074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-150x150.jpg","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-300x200.jpg","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-768x512.jpg","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-1024x683.jpg","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics.jpg","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics.jpg","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-392x272.jpg","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-390x205.jpg","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-130x90.jpg","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-800x445.jpg","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-150x150.jpg","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/Anggaran_Komunikasi_TheIconomics-1400x600.jpg"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Asosiasi Perusahaan Public Relations Indonesia (APPRI) menyampaikan bahwa anggaran komunikasi biasanya dibagi 2 bagian. Pertama biaya untuk menjalankan program. 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