{"id":19454,"date":"2026-07-02T00:19:43","date_gmt":"2026-07-01T17:19:43","guid":{"rendered":"https:\/\/portalutama.net\/index.php\/2026\/07\/02\/pajak-marketplace-berlaku-mulai-1-agustus-pakar-perlu-ada-kebijakan-yang-berpihak-untuk-umkm\/"},"modified":"2026-07-02T00:19:43","modified_gmt":"2026-07-01T17:19:43","slug":"pajak-marketplace-berlaku-mulai-1-agustus-pakar-perlu-ada-kebijakan-yang-berpihak-untuk-umkm","status":"publish","type":"post","link":"https:\/\/portalutama.net\/index.php\/2026\/07\/02\/pajak-marketplace-berlaku-mulai-1-agustus-pakar-perlu-ada-kebijakan-yang-berpihak-untuk-umkm\/","title":{"rendered":"Pajak Marketplace Berlaku Mulai 1 Agustus, Pakar: Perlu Ada Kebijakan yang Berpihak untuk UMKM"},"content":{"rendered":" \r\n<br><img decoding=\"async\" src=\"https:\/\/fajar.co.id\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp\" \/><br><div>\n\t\t\t\n<p class=\"wp-block-paragraph\">PORTALUTAMA.NET,JAKARTA \u2014 Pemerintah akan mulai memberlakukan mekanisme baru pemungutan pajak bagi pedagang di marketplace mulai 1 Agustus 2025. Diatur dalam PMK Nomor 37 Tahun 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guru Besar Ekonomi Universitas Hasanuddin, Marzuki DEA, menilai aturan itu memang bukan jenis pajak baru. Hanya saja mekanisme pemungutannya berubah<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Betul, kebijakan No. 37\/2025 ini sebenarnya bukan jenis pajak baru, hanya ada perubahan dalam proses administrasi pemungutannya,&#8221; kata Marzuki kepada fajar.co.id, Rabu (1\/6\/2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dia menjelaskan, sebelumnya pedagang menyetor pajak secara mandiri. Kini, pemotongan dilakukan langsung oleh platform marketplace yang ditunjuk pemerintah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di dalam regulasi itu, empat platform besar menjadi agen pemungut Pajak Penghasilan (PPh). Keempatnya yakni Tokopedia, Shopee, Lazada, dan Blibli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurutnya, subjek pajak dalam skema tersebut adalah pedagang dalam negeri. Ketentuannya berlaku bagi pelaku usaha orang pribadi maupun badan yang menggunakan rekening escrow platform yang diakui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dia menilai tujuan utama kebijakan tersebut adalah meningkatkan kepatuhan pajak. Selain itu, pemerintah ingin menciptakan perlakuan yang lebih adil antara pedagang offline dan online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Tujuannya untuk tercipta kepatuhan pajak yang adil antara pedagang offline dengan yang online, untuk memitigasi praktik shadow economy di media digital yang terus berkembang semakin maju tetapi berisiko jika tidak dikendalikan,&#8221; ujarnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marzuki menambahkan, kebijakan serupa bukan hanya diterapkan di Indonesia. Sejumlah negara seperti Amerika Serikat, Inggris, dan Uni Eropa juga telah menerapkannya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesti Hati-hati<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marzuki mengingatkan pemerintah agar berhati-hati dalam menjalankan aturan tersebut. Sebab, kondisi ekonomi masyarakat masih menghadapi berbagai tantangan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Dalam implementasinya, agar bisa diterima dan tidak menjadi kontroversi di masyarakat, pemerintah sebaiknya melakukannya secara bijaksana dan bertanggung jawab demi menjaga kepercayaan masyarakat,&#8221; katanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marzuki juga menyoroti pentingnya kesiapan sistem perpajakan. Menurutnya, data transaksi marketplace harus terhubung secara langsung dengan sistem Coretax milik Kementerian Keuangan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia mengatakan sinkronisasi data perlu dilakukan secara real time. Langkah itu dinilai penting untuk menghindari persoalan administrasi di kemudian hari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, ia meminta Direktorat Jenderal Pajak memperkuat pengawasan berbasis data. Pengawasan tersebut juga perlu mencakup aktivitas perdagangan di media sosial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Kemenkeu\/DJP konsisten menerapkan pengawasan berbasis data (cross-check data) di media sosial agar tidak terjadi ketimpangan regulasi yang bisa mematikan industri marketplace resmi dalam negeri,&#8221; ujarnya.<\/p>\n<center\/>\t        \n\n\n\t\t\t<!-- .entry-footer -->\n\t\t<\/div>\r\n<br>\r\n<br><a href=\"https:\/\/fajar.co.id\/2026\/07\/01\/pajak-marketplace-berlaku-mulai-1-agustus-pakar-perlu-ada-kebijakan-yang-berpihak-untuk-umkm\/\">Source link <\/a>","protected":false},"excerpt":{"rendered":"<p>PORTALUTAMA.NET,JAKARTA \u2014 Pemerintah akan mulai memberlakukan mekanisme baru pemungutan pajak bagi pedagang di marketplace mulai 1 Agustus 2025. Diatur dalam<\/p>\n","protected":false},"author":2,"featured_media":19455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-19454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-300x161.webp","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-768x412.webp","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-1024x549.webp","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-392x272.webp","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-390x205.webp","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-130x90.webp","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-800x445.webp","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-1200x600.webp"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PORTALUTAMA.NET,JAKARTA \u2014 Pemerintah akan mulai memberlakukan mekanisme baru pemungutan pajak bagi pedagang di marketplace mulai 1 Agustus 2025. Diatur dalam","magazineBlocksPostCategories":["News"],"magazine_blocks_featured_image_url":{"full":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp.webp",1200,643,false],"medium":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-300x161.webp",300,161,true],"thumbnail":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/07\/a_697983a3a7a14.webp-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/portalutama.net\/index.php\/category\/news\/\" rel=\"category tag\">News<\/a>","_links":{"self":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/19454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/comments?post=19454"}],"version-history":[{"count":0,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/19454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media\/19455"}],"wp:attachment":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media?parent=19454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/categories?post=19454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/tags?post=19454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}