{"id":18585,"date":"2026-06-23T16:11:38","date_gmt":"2026-06-23T09:11:38","guid":{"rendered":"https:\/\/portalutama.net\/index.php\/2026\/06\/23\/pik2-bahas-strategi-membangun-kepercayaan-publik-lewat-media-digital\/"},"modified":"2026-06-23T16:11:38","modified_gmt":"2026-06-23T09:11:38","slug":"pik2-bahas-strategi-membangun-kepercayaan-publik-lewat-media-digital","status":"publish","type":"post","link":"https:\/\/portalutama.net\/index.php\/2026\/06\/23\/pik2-bahas-strategi-membangun-kepercayaan-publik-lewat-media-digital\/","title":{"rendered":"PIK2 Bahas Strategi Membangun Kepercayaan Publik Lewat Media Digital"},"content":{"rendered":" \r\n<br><img decoding=\"async\" src=\"https:\/\/fajar.co.id\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp\" \/><br><div>\n\t\t\t\n<p class=\"wp-block-paragraph\">PORTALUTAMA.NET, JAKARTA &#8212; Kepercayaan publik menjadi salah satu faktor penting dalam komunikasi digital. Konten yang menarik dapat memicu perhatian masyarakat, tetapi pengalaman langsung tetap menentukan apakah pesan tersebut dipercaya atau tidak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persoalan itu dibahas dalam Impact Digital Media Forum 2026 di Signature Gallery PIK2, beberapa waktu lalu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kegiatan bertema Precision, Accuracy, Credibility, and Trust tersebut mempertemukan pelaku industri digital, kreator, media, dan sekitar 250 mahasiswa dari Universitas Paramadina, LSPR Communication and Business Institute, Universitas Pembangunan Jaya, serta Trisakti School of Multimedia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising &amp; Promotion Director Agung Sedayu Group Miranda DWK menyampaikan, komunikasi digital perlu dibangun secara konsisten dengan pengalaman yang dirasakan masyarakat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIni tuh akan berangkat, selalu akan berangkat dari konten menuju pengalaman,\u201d kata Miranda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dia menjelaskan, sebuah konten dapat membangun persepsi awal terhadap suatu brand, produk, atau kawasan. Namun, pengunjung akan menilai sendiri apakah informasi tersebut sesuai dengan kondisi yang mereka temui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJadi tetap pesannya adalah konten sebagus apa pun, itu tetap harus diikuti oleh pengalaman nyata yang juga bagus,\u201d ujarnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Miranda, promosi digital tidak dapat dipisahkan dari kualitas layanan dan pengalaman di lapangan. Keduanya perlu berjalan beriringan agar kepercayaan masyarakat dapat tumbuh secara berkelanjutan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPada saat misalnya kami menyampaikan tentang satu brand, satu produk, di sosial medianya bagus, pada saat orang mengalami pengalaman dengan produk tersebut, ya harus bagus juga,\u201d ungkapnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miranda mengatakan, media sosial berfungsi untuk membentuk impresi awal. Sementara itu, pengalaman secara langsung menjadi unsur yang memperkuat atau justru mengoreksi impresi tersebut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMedia sosial itu tempat membangun impresi awal, tapi pengalaman langsung lah yang akan memperkuatnya,\u201d katanya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diskusi dalam forum juga mengulas perkembangan media digital, strategi komunikasi, kreativitas, teknologi, serta pengembangan audiens. Para peserta didorong untuk memahami bahwa akurasi dan kredibilitas merupakan fondasi penting dalam membangun komunikasi di ruang digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mahasiswa Universitas Paramadina, Slavina, menyebut kunjungannya ke PIK dan PIK2 memberikan pengalaman yang positif. Dia menilai akses perjalanan untuk berkeliling kawasan menjadi salah satu keunggulan yang dirasakan pengunjung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPertama kali aku ke PIK ke sini naik busway, terus lanjut transportasi untuk keliling sampai PIK2,\u201d ujar Slavina.<\/p>\n<center\/>\t        \n\n\n\t\t\t<!-- .entry-footer -->\n\t\t<\/div>\r\n<br>\r\n<br><a href=\"https:\/\/fajar.co.id\/2026\/06\/23\/pik2-bahas-strategi-membangun-kepercayaan-publik-lewat-media-digital\/\">Source link <\/a>","protected":false},"excerpt":{"rendered":"<p>PORTALUTAMA.NET, JAKARTA &#8212; Kepercayaan publik menjadi salah satu faktor penting dalam komunikasi digital. Konten yang menarik dapat memicu perhatian masyarakat,<\/p>\n","protected":false},"author":2,"featured_media":18586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-18585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-150x150.webp","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-300x222.webp","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-768x568.webp","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-1024x758.webp","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-1536x1136.webp","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-2048x1515.webp","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-392x272.webp","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-390x205.webp","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-130x90.webp","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-800x445.webp","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-150x150.webp","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-1400x600.webp"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PORTALUTAMA.NET, JAKARTA &#8212; Kepercayaan publik menjadi salah satu faktor penting dalam komunikasi digital. Konten yang menarik dapat memicu perhatian masyarakat,","magazineBlocksPostCategories":["News"],"magazine_blocks_featured_image_url":{"full":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp.webp",2560,1894,false],"medium":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-300x222.webp",300,222,true],"thumbnail":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/06\/IMG-20260623-WA0154-scaled.webp-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/portalutama.net\/index.php\/category\/news\/\" rel=\"category tag\">News<\/a>","_links":{"self":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/18585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/comments?post=18585"}],"version-history":[{"count":0,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/posts\/18585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media\/18586"}],"wp:attachment":[{"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/media?parent=18585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/categories?post=18585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalutama.net\/index.php\/wp-json\/wp\/v2\/tags?post=18585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}