{"id":11810,"date":"2026-04-18T09:36:02","date_gmt":"2026-04-18T02:36:02","guid":{"rendered":"https:\/\/portalutama.net\/index.php\/2026\/04\/18\/dari-dapur-lokal-ke-pasar-global-pengusaha-perempuan-ini-sukses-bawa-bumbu-instan-tanpa-msg-tembus-pasar-ekspor-berkat-linkumkm-bri\/"},"modified":"2026-04-18T09:36:02","modified_gmt":"2026-04-18T02:36:02","slug":"dari-dapur-lokal-ke-pasar-global-pengusaha-perempuan-ini-sukses-bawa-bumbu-instan-tanpa-msg-tembus-pasar-ekspor-berkat-linkumkm-bri","status":"publish","type":"post","link":"https:\/\/portalutama.net\/index.php\/2026\/04\/18\/dari-dapur-lokal-ke-pasar-global-pengusaha-perempuan-ini-sukses-bawa-bumbu-instan-tanpa-msg-tembus-pasar-ekspor-berkat-linkumkm-bri\/","title":{"rendered":"Dari Dapur Lokal ke Pasar Global, Pengusaha Perempuan Ini Sukses Bawa Bumbu Instan Tanpa MSG Tembus Pasar Ekspor Berkat LinkUMKM BRI"},"content":{"rendered":" \r\n<br><div>\n\t\t\t\n<p class=\"wp-block-paragraph\">PORTALUTAMA.NET, PADANG PANJANG \u2013 PT Bank Rakyat Indonesia (Persero) Tbk terus mendorong pengusaha perempuan agar naik kelas melalui ekosistem pemberdayaan terintegrasi. Salah satu kisah datang dari Vianti Maghdalena, pemilik Wan Alan, usaha bumbu masakan instan asal Kota Padang Panjang yang berhasil menembus pasar ekspor, dengan produk yang kini telah menjangkau berbagai wilayah di Indonesia hingga pasar internasional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wan Alan menghadirkan bumbu instan yang praktis sekaligus menjaga kualitas rasa dan kesehatan. Diproduksi tanpa tambahan MSG, produk ini menawarkan cita rasa autentik khas masakan nusantara dalam proses yang lebih ringkas. Bumbu rendang dan bumbu lengkuas menjadi unggulan karena mampu menghadirkan rasa masakan rumahan tanpa proses memasak yang panjang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perjalanan usaha ini bermula dari skala rumahan pada masa pandemi, berawal dari produk berbasis jahe sebelum beradaptasi menghadirkan bumbu instan yang lebih sesuai dengan kebutuhan pasar. Inovasi tersebut melahirkan berbagai varian seperti bumbu gulai, soto, hingga nasi goreng yang kini semakin luas diterima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saat ini, produk Wan Alan dapat ditemukan di toko oleh-oleh dan supermarket di Sumatra Barat, serta dipasarkan melalui reseller, marketplace, dan media sosial. Jangkauan pasar Wan Alan terus berkembang hingga menjangkau pasar ekspor ke Inggris.<br\/>Vianti Maghdalena menuturkan bahwa pengembangan usaha tidak terlepas dari proses pembelajaran dan pendampingan melalui ekosistem BRI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/fajar.co.id\/wp-content\/uploads\/2026\/04\/1000260835-400x225.webp\" alt=\"\" class=\"wp-image-1162926\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSaya pertama kali mengenal LinkUMKM BRI pada tahun 2022 saat saya mendaftar menjadi UMKM di Rumah BUMN Padang Panjang, saya aktif dan ikut dalam program BRIncubator 2022, alasan saya memutuskan aktif di sini karena saya banyak mendapat manfaat dari menambah ilmu terkait pemasaran, branding, manajemen, juga menambah jaringan sehingga produk saya bisa dikenal sampai sekarang,\u201d ujarnya.<\/p>\n<center\/>\t        \n\n\n\t\t\t<!-- .entry-footer -->\n\t\t<\/div>\r\n<br>\r\n<br><a href=\"https:\/\/fajar.co.id\/2026\/04\/18\/dari-dapur-lokal-ke-pasar-global-pengusaha-perempuan-ini-sukses-bawa-bumbu-instan-tanpa-msg-tembus-pasar-ekspor-berkat-linkumkm-bri\/\">Source link <\/a>","protected":false},"excerpt":{"rendered":"<p>PORTALUTAMA.NET, PADANG PANJANG \u2013 PT Bank Rakyat Indonesia (Persero) Tbk terus mendorong pengusaha perempuan agar naik kelas melalui ekosistem pemberdayaan<\/p>\n","protected":false},"author":2,"featured_media":11811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-150x150.webp","medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-200x300.webp","medium_large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-768x1152.webp","large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-682x1024.webp","1536x1536":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-1024x1536.webp","2048x2048":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-1365x2048.webp","colormag-highlighted-post":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-392x272.webp","colormag-featured-post-medium":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-390x205.webp","colormag-featured-post-small":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-130x90.webp","colormag-featured-image":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-800x445.webp","colormag-default-news":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-150x150.webp","colormag-featured-image-large":"https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-1400x600.webp"},"magazineBlocksPostAuthor":{"name":"Redaksi","avatar":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"PORTALUTAMA.NET, PADANG PANJANG \u2013 PT Bank Rakyat Indonesia (Persero) Tbk terus mendorong pengusaha perempuan agar naik kelas melalui ekosistem pemberdayaan","magazineBlocksPostCategories":["News"],"magazine_blocks_featured_image_url":{"full":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp.webp",1706,2560,false],"medium":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-200x300.webp",200,300,true],"thumbnail":["https:\/\/portalutama.net\/wp-content\/uploads\/2026\/04\/IMG-20260418-WA0008.webp-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Redaksi","author_link":"https:\/\/portalutama.net\/index.php\/author\/neno\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/b7471c990eaf3bbb9eb8588768e7506fe3240b053ad738bae905f94f0ebd1eb0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/portalutama.net\/index.php\/category\/news\/\" rel=\"category 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